The Mixed Reality Lab (MXR) aims to push the boundaries of research into interactive new media technologies through the combination of science, engineering, art, and creativity. The aim of the lab is to invent the future through the visualization and realization of new media research. This continues the tradition established at Xerox PARC, Disney Imagineering, and the MIT Media Lab and by visionary individuals such as Douglas Englebart, Alan Kay, Brendan Laurel and Jaron Lanier. The key objectives of the Mixed Reality Lab are as follows: create a center of excellence for interactive media and entertainment technology, provide a multi-disciplinary research environment for students, propose new technologies to promote sustainable development, and develop new assistive technologies for children and the elderly. The work done in the lab can be termed “Imagineering”, or the imaginative application of engineering sciences. Imagineering involves three main strands of work. First, imaginative envisioning: the formation of something not present to the senses or never before wholly perceived in reality. Second, future-casting: extrapolation of recent and present technological developments, making imaginative but credible (“do-able”) scenarios, and simulating the future. Third, creative engineering: design and prototype innovative solutions to solve real-world problems.